I’m Emma, a Shopify Partner/Expert with experience delivering high-quality Shopify solutions since 2014.
I work with cross-functional teams to design, build and optimise Shopify stores that are scalable, performant and visually refined, focusing on practical technical decisions that deliver real results for clients.
About me
Past Work
Lumie - Custom Theme/Shopify Development Collaboration
I collaborated on the build of a new Shopify store for renowned light therapy and SAD lamp brand Lumie. My role focused on front-end theme development where I created modular and scalable Liquid sections designed for long-term flexibility, improved product discovery, and a smoother customer experience across the entire storefront.
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New membership page for Flamingo Estate
Flamingo Estate needed a bespoke landing page to showcase their new membership offering—something that felt luxurious, editorial, and easy to manage. Brought in by creative agency Iakoe, I translated the design into a responsive, custom-built Shopify page with flexible sections and seamless functionality.
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Guud Women – Homepage Rebuild for a Wellness Brand
Guud Women needed a homepage that matched the clarity and calm confidence of their brand. Working from the designer’s vision, I rebuilt the page with custom Shopify sections and thoughtful details to improve flexibility, performance, and user experience.
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Building a lightning-fast headless store for Dart Flyscreens
Harnessing Shopify Hydrogen, Remix, and Sanity CMS to create a high-performance, fully customisable, multilingual e-commerce experience — achieving a 95/100 Lighthouse score.
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Increasing Average Order Value and Conversion Rate
I created a new Shopify store for London's finest beltmaker, Elliot Rhodes, resulting in an increase in Average Order Value and Conversion Rate.
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Doubling Sales for Bathroom Village
A seamless migration from Magento to Shopify Plus, combined with a strategic redesign, led to remarkable results.
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Expanding customer reach at Royal Museums of Greenwich
Enhancing accessibility and refining branding at Royal Museums of Greenwich to create a more inclusive experience, attracting a wider audience.
Read moreClient Testimonials
Emma has provided us with consistent fantastic work delivering us a superb Shopify Plus site on an challenging timescale.
The site is already producing record figures in its infancy, and she continues to help us improve and fine tune the site.
Jack Hawkins, E-Commerce Manager at UK Bathroom Village Ltd
Emma is a total star, and a rare talent. She's really easy to work with, has an innate understanding of business and is able to translate a customer's requirements into something which not only works, but looks great too. Definitely recommended.
Stephen Sleddon, CEO at Dart Flyscreens Ltd
Great to work with. Understood the project brief quickly. Set out clear deliverables and expected timeline for work to be done and delivered 100% to those times. Emma was also great at follow up tasks from the work that cropped up after we have signed off the project. I would recommend working with her again.
Magnitone
The service, speed and quality of work we received from Emma was faultless. Would definitely recommend.
Ginger Rose
Emma was an excellent help with building our brand new Shopify Store. She custom developed specific features to fit our individual requirements, has provided ongoing support in the follow-up to the site launch and provided a professional and friendly service at all times.
Holly at Cambridge SciSearch
Working with Emma has been so simple and straightforward. She understood exactly what we wanted on our site and has been a delight to work with. I'd happily recommend her to anyone that needed help with their Shopify store.
Specs at Home
Emma was great! Emma communicated fantastically well and was very good at explaining the more complex elements. Emma went out of her way to provide extra support and not to mention completed the job to an exceptionally high standard. The value you get by choosing her is astounding, would use again in a heartbeat and will continue to use moving forward. Don't hesitate to contact.
Anonymous